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HIGH END

HIGH END

 

The Purpose of biological reproduction is evolution. However, when it comes to mechanical reproduction, we are met with the opposite. Walter Benjamin said, "When the work of art is mechanically reproduced, the original's aura will fade away." I'm expanding his theory further. Aura is not only the original's detached atmosphere, but also its meaning. The sculpture images used here have been reproduced innumerably over the centuries stripping the sacredness and original intent. They are no longer the representation of a god or an ideal but only art.

 

To become a pop star, the subject's original character has to be eliminated and then remanufactured to suit public desire. The images are ready to be regenerated since after they have been disconnected from the original meaning through the process of reproduction. We are living in the world of algorithms where everyone has a camera, "a tool of reproduction", in their pocket. The enormous public exposure evaporates the images original context. Once removed I cover the figure with vibrant colors and childlike drawing closing the distance between art and the public. Adding the neon lighting on the surface further attracts the viewer's eyes. Like a moth drawn to the flame, they can't resist their instinct.

 

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